A walker's
paradise
Many people don't realise just how much the South of Scotland
has to offer as a tourist destination. Particularly in terms
of our excellent walking facilities.
Walking is an extremely diverse activity, encompassing low
recreational walking, hill walking, distance walking, climbing
and organised walking holidays. Yet despite its ability to
cater excellently across this market, the Southern Upland
area remains relatively un-discovered.
Our outstanding scenery and clean environment, variety of
walks and un-crowded countryside provide the ideal holiday
destination for walkers who want to get away from the bustle
of everyday life. It has already been proved that once visitors
experience the Southern Upland area they are both surprised
and enthusiastic, in many cases returning time and again to
the area.
Southern Upland Way Ltd. has therefore been set up to effectively
and realistically market the incredible potential of this
area, focusing on the walk as a pivot for other activities
and services.
"Our strategy for the future development of our tourism
industry must be based on a clear understanding of changes
that are taking place in world tourism; on an appreciation
of what Scotland has to offer: and on the views of those in
the industry itself"
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